Blog Marketing – Introduction

“What is blogging?” This has become a common question lately, in large part because of all the press that business blogs as well as corporate blogs are getting.

So what is blogging, and how does it get started? What purpose does blogging serve to us mortals? Before we can answer these questions about blogging, let’s start with a quick definition of “blog.”


A Blog is short for Web Log which basically means an online journal. They can be set up at minimal cost, and can be used for a versatile range of things.


Now we know what a blog is, we can answer the question, “What is blogging?” As you might have imagined, blogging is simply the act of using a blog. Specifically, the term blogging refers to the act of publishing content via a blog on a regular basis so that others may read it.

What kind of content, you may ask? Well, that depends mainly on the subject matter of the blog itself. These days, there are blogs based on all kinds of subjects. Business blogs, political blogs, educational blogs, religious blogs, personal blogs … you name it. If there’s a topic embraced by more than one person, there’s probably somebody blogging about it.


The following are just a few ways blogs can be used:

1) Updates

Keep customers/clients up to date on changes to your website and also for new service announcement and new related websites.

2) Reviews

You can present opinions, advice and personal references on specific products or services related to your field.

3) Personal and Business related application

Blogs are a great way to keep track of your objectives and plans.

4) Stress Reliever

Give proper time to plan your vents, gripes, thoughts. Some also come across general writing as beneficial.

5) Search Engine Optimization

Search Engines adore fresh text and content. You can also include links to your website which are identical to backward links which in turn equals high ranking.

6) Business strategy

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